Storware and ADN Partnership

Storware Seals Strategic Distribution Partnership with ADN to Expand Data Protection Solutions Across DACH Region

Storware announces a strategic partnership with ADN (Advanced Digital Network Distribution GmbH), a prominent value-added IT distributor in the DACH region. This collaboration marks a significant milestone for Storware, enabling broader reach and enhanced accessibility of its comprehensive backup and recovery software through ADN’s extensive network of IT resellers and integrators.

Under the terms of the agreement, ADN will distribute Storware’s flagship product for protecting virtual machines, containers, cloud environments, and SaaS applications such as Microsoft 365, and endpoints—Storware Backup and Recovery. The partnership aims to meet the rapidly growing demand for robust, flexible, and efficient backup solutions in an increasingly complex digital landscape.

We are thrilled to partner with ADN, a distributor renowned for its deep market understanding, technical expertise, and strong relationships within the IT channel,” said Jan Sobieszczanski, CEO of Storware. “This collaboration is a pivotal step in our global expansion strategy. ADN’s value-added approach perfectly aligns with our commitment to providing cutting-edge data protection that empowers businesses to secure their critical assets. We believe this partnership will significantly strengthen our presence in the DACH market, offering unparalleled support and solutions to customers seeking reliable backup for their diverse IT infrastructures, including crucial Microsoft 365 data.

ADN’s expertise in cloud, virtualization, networking & security, and storage solutions makes them an ideal partner to introduce Storware’s solutions to a wider audience. The partnership will focus on enabling ADN’s partners to deliver advanced data protection capabilities, ensuring business continuity and regulatory compliance for their end-customers.

Hermann Ramacher, CEO of the ADN Group, sees many advantages for ADN partners in the collaboration with Storware. “The cooperation aims to meet the rapidly growing demand in the channel for robust, flexible, and efficient backup solutions in an increasingly complex digital landscape. In Storware, we have found the ideal manufacturer to overcome the challenges our partners face and help them build a high-margin business.“

The partnership will also include joint marketing initiatives, technical training, and dedicated support for ADN’s partners, ensuring they are fully equipped to implement and manage Storware solutions effectively. This collaboration is set to empower IT resellers to offer complete, resilient data protection strategies to their clients across various industries.

The cooperation aims to meet the rapidly growing channel demand for robust, flexible, and efficient backup solutions in an increasingly complex digital landscape. With Storware, we have found the ideal manufacturer to help our partners overcome their challenges and build a margin‑rich business. Stefan Schenk, Business Development Manager for Storware at ADN, emphasizes: Data protection is a cornerstone of modern IT, and the need for reliable, scalable backup solutions has never been greater in the channel. Storware stands out with its innovative, feature‑rich software — especially its agnostic approach to virtual environments and strong capabilities for Microsoft 365 backup. ADN partners gain competitive advantages to meet growing customer demands for protection against threats like ransomware and accidental data loss.

System houses and IT resellers are enabled to offer customers across various industries comprehensive and resilient data protection strategies.

About ADN

ADN Distribution GmbH, a value‑add IT distributor, service provider, technology vendor and service bureau, is a trusted partner to over 7,000 specialist resellers, system houses, and managed service providers in the DACH region. The owner-operated company, with around 280 employees, identifies current IT trends and brings them together in a future‑proof portfolio covering cloud services, cybersecurity, datacenter infrastructure, UCC, modern workplace, full‑stack services for multi‑cloud IT landscapes, and AI technologies. In its authorized training center—the ADN Academy—experienced trainers prepare participants for vendor certifications and impart hands‑on technical and sales know‑how. Numerous awards from vendors, trade magazines, and partners testify to ADN’s deep commitment to the channel since 1994. In 2024, the company’s revenues reached €840 million.